Acquisition project | Adani Digital Labs

Product Understanding

Adanione Online DutyFree Product:

• Concept: An online platform providing duty-free shopping for international travelers. The core value proposition of the product is to be able to browse the duty-free catalogue online, pre book and collect at airports while travelling international destination. This duty free platform is able to serve the experience at adani operated airports (Mumbai , Ahmedabad, Lucknow, Jaipur, Tiruvananthapuram, Mangalore, Guwahati). The inventory available online includes categories like confectionery, cosmetics, healthcare, toys and liquor

User Understanding

Target Users:

1. International Travelers: Individuals traveling abroad for business or leisure.
2. Frequent Flyers: Customers who travel frequently and seek convenience in shopping.
3. Luxury Shoppers: Consumers looking for high-end, duty-free products at competitive prices.

Ideal Customer Profiles

1. Business Travelers
2. • Demographics: Age 30-50, high income(>35 lakhs per annum), corporate professionals, Location - People living in (Mumbai , Ahmedabad, Lucknow, Jaipur, Tiruvananthapuram, Mangalore, Guwahati)
   • Needs: Quick, hassle-free shopping; high-quality products.
   • Pain Points: Limited time for shopping, desire for exclusive products.
   • Influencers : Gift seeking friends and family
   • Blockers : Amount of Hand Baggage Luggage during the travel.
3. Leisure Travelers
4. • Demographics: Age 25-45, moderate to high income(20-35 lakhs per annum), diverse backgrounds. Location - People living in (Mumbai , Ahmedabad, Lucknow, Jaipur, Tiruvananthapuram, Mangalore, Guwahati)
   • Needs: Variety of products, value for money, convenience.
   • Pain Points: Uncertainty about product availability, cost savings.
   • Influencers : Gift seeking friends and family
   • Blockers : Amount of Hand Baggage Luggage during the travel.
5. Frequent Flyers
6. • Demographics: Age 35-55, high income(>35 lakhs per annum), loyalty program members. Location - People living in (Mumbai , Ahmedabad, Lucknow, Jaipur, Tiruvananthapuram, Mangalore, Guwahati)
   • Needs: Consistent quality, exclusive offers, seamless experience.
   • Pain Points: Repetitive shopping experiences, lack of new products.
   • Influencers : Gift seeking friends and family
   • Blockers : Amount of Hand Baggage Luggage during the travel

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Marketing Pitch

Elevator Pitch: "Adanione DutyFree revolutionizes your travel shopping experience with a vast selection of tax-free luxury goods and everyday essentials. Enjoy the convenience of online shopping and pickup at airport, ensuring you never miss out on exclusive deals and premium products, no matter where your journey takes you."

Key Messages:

• Convenience: Shop anytime, anywhere.
• Exclusivity: Access to luxury and high-demand products.
• Savings: Significant cost reductions due to duty-free pricing.
• Trust: Reliable, authenticated products with guaranteed quality.

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The TAM for this category is all the International travelers through these airports which is 21 million travellers in an year. The serviceable addressable market would be the offline duty free transactions which is 2 million customers. The Serviceable obtainable market are those customers who tend to reach late to airport and require more convenience for shopping. this is around 20% of the 2 million which is 0.4 million customers. The current business is around 0.09 million customers. so there is enough room for the growth

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Acquisition Channels

The product is in early scaling stage, I would like to design the acquissiton channle on content loops and product partnership

1. Product Partnerships:
2. • Our ICP uses the following products frequently
   • Airline website for web checkin
   • Visa Information websites
   • Makemytrip

Content loop

When travelling you generally tend to bring duty free products as gifts to your friends and family. you are generally not sure about what to purchase as gift and buy based on your own choice rather than preerence of customer. The problem here is that traveller has access to dutyfree products but not the friends and family of the travellers. The following can provide soltuion

Hook : Let your loved one choose the best product from authentic dutyfree product and share the cart items with you

Generator : Adanione

Distributor :

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